The Axiology of Health: Between the Optimization Trap and the Ethics of Sufficiency in Light of the Book 'Bad Influence' by Deborah Cohen

• • 🇵🇱 Polski

The article provides a critical analysis of the contemporary paradigm of health, which, under the influence of technology and the market, has shifted from treating diseases toward infinite biological optimization. The author posits that medicine should not strive to achieve a theoretical ideal of organism efficiency (perfectionism), but should instead focus on the axiology of sufficiency. Health is defined here not as a statistical norm or an absence of defects, but as a resource of freedom and an adaptive capacity that enables humans to realize non-medical values. The text warns against the 'colonization of life' by technology—a process in which permanent monitoring and overdiagnosis turn healthy people into eternal patients. By proposing a model of 'calibrated agency' and restoring the presumption of health, the author argues that the success of modern medicine is not the maximization of biological parameters, but the restoration of the body's 'transparency,' so that humans can stop thinking about their biology and simply live.

The Axiology of Health: Between the Optimization Trap and the Ethics of Sufficiency in Light of the Book 'Bad Influence' by Deborah Cohen

Introduction

Modern medicine is evolving from a system of treating diseases toward one of permanent biological optimization. Driven by technology and market forces, healthy individuals are becoming eternal patients, trapped in a cycle of constant monitoring.

The reader will discover why the pursuit of a biological ideal is a trap and how to restore medicine's role as a tool for freedom. This text analyzes the theses from the book Bad Influence, highlighting the necessity of adopting an ethics of sufficiency.

Health as a Resource for Freedom and Adaptive Capacity

The author argues that health is neither the absence of defects nor a statistical norm. Rather, it is primarily the organism's adaptive capacity to a changing environment and a resource that enables the pursuit of life goals.

Defining health as biological perfection leads to the pathologization of natural variability. A prime example is the quantified self, where every fluctuation in a tracker's parameters can be misinterpreted as a defect requiring correction.

Health should therefore be treated instrumentally: it should ensure freedom of action rather than becoming an end in itself. True well-being is a state in which the body becomes "transparent," allowing us to forget about our biology and simply live.

Health as a Resource for Living, Not an End in Itself

According to the author, the goal of medicine is not to achieve a theoretical ideal of efficiency, but to ensure a level of health sufficient for dignified functioning. The author contrasts perfectionism with the concept of sufficientarianism.

The pursuit of infinite improvement in parameters (e.g., ideal glycemia or maximum VO₂max) yields diminishing moral value. This can lead to the colonization of life by a "health project," where we sacrifice pleasure and spontaneity for marginal gains in longevity.

Introducing an axiology of sufficiency allows us to recognize that once a certain threshold is crossed, further optimization does not increase quality of life. Medicine should therefore know when to stop intervening in order to restore the patient's freedom from medicine.

Relational Autonomy and the Ethics of Responsibility in Medicine

In the era of AI and prosumer medicine, a patient's choice alone does not guarantee that an intervention is ethical. The author points to relational autonomy, noting that our desires are shaped by algorithms, advertising, and fear.

The optimization market often exploits asymmetries of vulnerability, transforming biological uncertainty into a product. Therefore, calibrated agency is essential—an awareness of to whom we delegate decisions and on what basis.

To avoid manipulation, the author proposes a system of mutual tempering of values: autonomy must be balanced by an ethics of care, and innovation by the precautionary principle. Only then does technology serve emancipation rather than reducing the human being to a set of data.

Summary

The greatest challenge of the future will not be the next innovation, but the wisdom to recognize the moment when we are already healthy enough. The author reminds us that the success of medicine lies in making itself less present in our consciousness.

True freedom begins where the dictate of data and the compulsion for permanent optimization end. The body should cease to be a management project and once again become the backdrop for an authentic life.

📚 Based on

Bad Influence

Simon and Schuster
ISBN: 9780861549894

👤 About the book's author

Deborah Cohen

London School of Economics and Political Science

Dr. Deborah Cohen (born 1976) is a British investigative journalist, broadcaster, and medically trained physician. She serves as a Visiting Senior Fellow at LSE Health at the London School of Economics and Political Science. Specializing in health policy, medical misinformation, and the intersection of healthcare and commerce, Cohen earned her medical degree from the University of Manchester before transitioning into investigative journalism. She established and directed the groundbreaking investigations unit at The BMJ, leading high-impact inquiries that reshaped clinical guidelines, healthcare regulations, and public policy worldwide. Cohen later served as Science Editor for ITV News and UK and Health Correspondent for BBC Newsnight, spearheading its COVID-19 coverage and reporting for BBC Panorama and Channel 4 Dispatches. Her work critically examines the influence of digital culture and commercial incentives on global public health.

Mind map: The Axiology of Health: Optimization vs. Sufficiency

📖 Glossary

Aksjologia zdrowia
Dział filozofii zajmujący się badaniem wartości przypisywanych zdrowiu oraz konfliktami między różnymi wartościami w medycynie.
Sufficientarianism
Koncepcja etyczna zakładająca, że najważniejsze jest osiągnięcie wystarczającego poziomu dobra (np. zdrowia), a dalsza optymalizacja ma malejącą wartość moralną.
Capability approach
Podejście uznające, że miarą dobrobytu nie są posiadane zasoby, lecz realne możliwości i zdolności człowieka do działania w świecie.
Relational autonomy
Koncepcja autonomii, która zakłada, że decyzje jednostki nie zapadają w izolacji, lecz są kształtowane przez relacje społeczne i kontekst kulturowy.
Normatywność Canguilhema
Podejście definiujące zdrowie nie jako brak choroby (norma statystyczna), ale jako zdolność organizmu do tworzenia nowych norm funkcjonowania i adaptacji.
Domniemanie zdrowia
Postulat uznania, że biologiczna odmienność lub wynik poza normą nie są automatycznie chorobą wymagającą interwencji medycznej.

Frequently Asked Questions

What is health in terms of value and ethics, and why cannot it be defined solely as the absence of disease or biological perfection?
Health is a moral value and an intrinsic good that protects the range of human capabilities and their real space of freedom. It cannot be defined solely as the absence of disease or biological perfection because health is, above all, the organism's ability to adapt, compensate, and function despite imperfections.
Should the goal of medicine be to achieve a biological ideal, or to ensure a level of health sufficient for a dignified life?
The goal of medicine should be to ensure a level of health sufficient for dignified and autonomous functioning, rather than striving for a biological ideal. Health has high instrumental value because it enables the realization of other life values; however, it is not an absolute value that should dominate over freedom or quality of life.
In the era of prosumer medicine and AI, is the patient's free choice sufficient to consider an intervention ethical?
No, because a formal choice can be shaped by algorithms, advertisements, or fear, and a patient in a state of uncertainty is particularly susceptible to manipulation. An ethical intervention therefore requires an analysis of the conditions under which preferences are formed and consideration of the asymmetry of the patient's vulnerability.
What social threats does the development of life-extending medicine bring?
The development of life-extending medicine may lead to a new form of biological inequality. This will happen if access to technologies that extend the period of healthy life is unequal and available only to one social group.
How does the pursuit of biological optimization by individuals affect social justice and access to healthcare?
The pursuit of biological optimization can threaten social justice when it consumes limited public resources and personnel, or shifts systemic costs onto society as a whole. In the face of tension between individual claims and the common pool of resources, it becomes crucial to introduce transparent and fair procedures for deciding on the limits of access to healthcare.
How can one distinguish medicine that liberates a human being from that which colonizes them and reduces them to a set of data?
Emancipatory medicine restores capabilities taken away by illness and increases a person's capacity for living, without treating them merely as a set of data or an object of optimization. Colonizing medicine, on the other hand, extends its scope into normal life, defining new areas as requiring correction and subordinating life to medicine itself.
When do medical interventions and optimization stop serving health and start limiting human freedom?
Medical interventions limit freedom when they lead to excessive pathologization and trap a person in a state of constant monitoring of their own biology. To prevent this, medicine should strive for 'sufficiency'—the point at which optimization ends, allowing the patient to stop thinking about health and return to living.
What should be the ultimate goal of medicine in relation to human freedom and quality of life?
The goal of medicine should not be the maximum optimization of the human being, but rather ensuring sufficient health and freedom to pursue non-medical values. In this relationship, health is to be the foundation and a means to an end, not the absolute meaning of existence.
Why should we adopt the presumption of health instead of treating every biological variation as a medical problem?
Adopting the presumption of health prevents every biological variation from being recognized as a defect or a medical problem requiring intervention. In this way, medicine does not become the default owner of all biological uncertainty, and innovations serve human emancipation rather than the colonization of life through the language of imperfection.
Why do easier access to medical knowledge and better diagnostics not always lead to improved health, and may even increase the number of diagnoses?
Greater availability of information and the development of diagnostic language can lead to classifying everyday difficulties as disorders and influence the interpretation of bodily signals in accordance with new expectations. Additionally, the widespread use of screenings in low-risk groups increases the number of false positives and the overdiagnosis of anomalies that are biologically real but clinically unnecessary.
When do tools for monitoring and improving health begin to harm us or limit our freedom?
Health monitoring tools begin to cause harm when proxies replace real goals, leading to the optimization of metrics at the expense of actual well-being. This also happens when treatment technologies are transformed into aspirational tools, or when applications limit user autonomy through data manipulation and power asymmetry.
How can real autonomy be preserved in the face of the commercialization of optimization medicine and the pressure to independently manage health using algorithms?
Real autonomy can be preserved by adopting the concept of calibrated agency, which involves consciously delegating tasks to experts or algorithms while simultaneously understanding the scope and basis of that delegation. Instead of striving for radical self-sufficiency, one should build a system of mutual correction between expert knowledge, patient experience, and technological capabilities.
How can we avoid the trap of infinite biological optimization, and what systemic mechanisms can help define the point at which health is sufficient?
To avoid the trap of infinite optimization, one must adopt the category of sufficiency and a stopping rule, recognizing that further biological improvement may cost more in terms of freedom and resources than it brings in real benefit. Helpful in this regard are calibrating institutions (e.g., HTA, product regulations) and a system of distributed responsibility that correlates economic interest with actual health value rather than the intensity of medical consumption.
Why does excessive medicalization progress even if doctors and patients have no bad intentions?
Excessive medicalization results from the interaction of multiple actors in a complex system, where locally rational decisions generate globally undesirable outcomes. This process emerges from the objective functions of individual entities and incentive structures, such as payment models based on the number of procedures or algorithms that reward engagement.
Why does more medical data not always mean greater agency, and how can humans be protected from the compulsion of permanent optimization?
More data does not always increase agency because some information may only increase the burden of decision-making or create psychological strain instead of realistically enabling action. To protect humans from the compulsion of optimization, the presumption of health must be restored, and axiological constraints and the principle of proportionality must be introduced, recognizing that biological difference does not automatically create an obligation for intervention.
What is the ultimate goal of medicine in a world of unlimited technological and diagnostic possibilities?
The ultimate goal of medicine is to protect human capacities for living by restoring the body to life, rather than life to the body. It should strive for the moment when a person becomes healthy enough for medicine to recede into the background, enabling them the freedom to lead a life in accordance with their own values.

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